The Bottom Line: How to Attract More Money Into Your Life
September 11, 2008
Would say you think about money often during the course of the day? Would you say that money was one of your ultimate goals? If you answered yes to those two questions, you probably have very little money at the moment. This is because, paradoxically, the pursuit of money is a distraction from all the things money can bring. In other words, focusing on making money keeps you poor.
Riding the Money-Mindset Choo-Choo
To illustrate what I mean, imagine that you are riding on a train for your vacation. You decided to take the train so that you could see all the pretty scenery of the country side on the way. As you get on the train you notice that there are no free window seats. Sure you can see the windows okay from another seat, but you wanted a full view so you set off up and down the cars in search of a free seat by the window. You search for hours, find nothing and finally give up by the time the train rolls into the station.
The point is this: you could’ve seen the scenery just fine, which was your original goal, but you became obsessed with finding the seat, which is just a means of looking out the window. This is what tends to happen with money. We want the freedom and the peace that having ample money can give us, but we get caught up in the process of trying to get more money instead of trying to get more peace. We miss the forest for the seats, so to speak.
You Need Outcome, Not Goals
This is one of the fundamental differences between how the rich and the poor view their money. For the rich, money is rarely ever a goal unto itself. More often than not the actual goal they work toward is what the money brings them. They focus on the outcome and the money comes to fill in the blanks when needed. Poor people focus on not having enough money and wanting more. They do not focus on attaining more, they focus on how they WANT more. This just breeds a mindset of lack that keeps them in debt and unhappy.
In my last article, How to Sell Yourself, I talked about what I call “selling from the end.” I’ve spent some time as a salesman and I’ve learned that people do not respond to talking about what you are selling unless you sell them an outcome. People don’t give a damn what your product is or why it’s a good product, all they care about is the end of the story; the bottom line. No matter what your product is, or how good it may be, the question is always: “What will it do for me?” Bells and whistles are always fun, but outcomes are what sell.
So What’s Your Money Going to Do For You?
If you want to make more money you have to start from the end of your goal, not the beginning. Describing all the money you want and why you want it are all bells and whistles. The bottom line is what you want that money to do for you. Most people haven’t thought of a concrete reason for wanting more money. Or at least a concrete reason that isn’t “because I don’t have enough.” That’s not a reason, that’s a worry and a mindset of lack. Learn to sell yourself from the end and you’ll start to understand what all this means.
Instead of thinking about how much you need money to pay the bills, imagine how good it would feel to never have to worry about the bills again. Imagine what it would be like if your bank account was so robust that you could set your bills to automatically draft without noticing the missing cash. You’d never have to see another bill in the mail again! How would that make you feel? That feeling is an outcome. That’s not a thing, it’s a mindset, a lifestyle, a habit.
Outcomes Are Always Intangible
Don’t make the mistake of thinking that things are outcomes, that’s a common misconception. Things, material possessions, are not the bottom line. Outcomes are always intangible and ethereal. They are feelings and lifestyles instead of cars and jewelry. Jewelry, cars, televisions and toys are what accountants call liquid assets, meaning that they are easily turned into cash. These toys are great and fun to have but they are just another form of money, which means chasing after material things is going to lead down the same path of lack as chasing after cash. You’ll end up disappointed at how little you seem to have and you’ll just keep getting more “not-enough.”
So, with all this in mind, how do you cultivate your making-more-money mindset?
1. Sit quietly and comfortably and close your eyes. Yes, you have to do this.
2. Imagine being in your favorite room of your dream house. Imagine it in the greatest detail you can. Imagine the lighting in the room, the smell, the sounds. Run through these details until you forget where your body really is. You should feel calm, confident and energetic in this room.
3. Now run through scenarios like checking your bank account, or paying your bills just the way you expect to perform these tasks when you are in that physical reality. Notice that you do not feel frightened or tense around your money in this fantasy. If you do not feel free, just keep practicing. Freedom and peace are the feelings we’re trying to cultivate.
4. Now imagine any other part of your day you wish to experience in that reality.
5. Lather, rinse, repeat, as many times a day as you can stand it.
The point of this exercise is to get you thinking about how you want to feel instead of what you want to have. We need to get you into your outcome and away from the pursuit of cash and material things. Materials things and cash will come as a natural result. Give them little to no thought.
So how do you imagine your life to be? What are your outcomes? Leave a comment below and share your ideas.


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